Health & Wellness Content Marketing
Example Blog Article: Integrative Medicine
Example Blog Article: Integrative Medicine
Integrative Medicine Doctors (MD), naturopaths (ND), osteopaths (OD), acupuncturists, nutritionists — indeed, all preventive care professionals — possess a wealth of knowledge.
The It’s Only Natural healthcare marketing team specializes in helping wellness practitioners turn their medical expertise into healthy tid-bits.
We turn medical research, often dry and information dense, into tasty snacks. Our goal is to make medical knowledge easily digestible, by patients and consumers alike.
Below is a sample of our health blog article writing services as used by an integrative medicine clinic.
The final step was to turn the article into an engaging visual infographic.The visual version of the article was slotted for a local wellness social media campaign.
The goal was to increase awareness for the client’s wellness and nutritional counseling services within a geo-targeted service area.
Go Nuts - Live Longer, Stronger
Want to live a longer? Go nuts.
Literally, nutrition studies have found that eating nuts will both prolong your life AND give you a much better quality of life as you age.
Dr. Frank Hu, professor of nutrition at Harvard, concluded in 2013, after looking at a 30 year study of the eating habits of health workers: “Daily nut-eaters were 20% less likely to have died during the course of the study than those who avoided nuts.”
In the Harvard study, people who ate nuts of all types — walnuts, almonds, cashews, pistachios, even peanuts – were found to be significantly less likely to die of heart disease, cancer, and respiratory illnesses.
Why Are Nuts So Healthy?
Nuts are packed with natural medicine — healthy fats, vitamins, minerals, colon-cleansing fiber, and phytochemicals.
Taken together, these compounds pack a healthy super punch that Harvard researchers refer to as is “cardio-protective, anti-carcinogenic, anti-inflammatory, and antioxidant.”
Translation: Nuts are super foods, natural medicines that help prevent cancer, heart disease, and diabetes.
Literally, a handful of nuts a day can keep the doctor away.
Nuts as Colon Cancer Natural Medicine
If you’re high risk for colon cancer because of family history or early onset of rancid tumors, eating nuts can help inoculate you against a cancer re-ocurrence.
In 201, the American Society of Clinical Oncology (ASCO) announced research findings that concluded that stage III colon cancer patients could cut in half their odds of cancer re-occurrence by eating 2 ounces of nuts a week.
Stage III colon cancer patients treated with surgery and chemo have an overall 30% chance of cancer re-occurrence. In the aforementioned cancer study, ten year after surgery, nut-crunchers reduced their chances of colon cancer re-occurrence a whopping 42%.
They also enjoyed a 57% reduction in death overall from all causes, compared to their nut-free peers.
The study found that all tree nuts – almond, pecans, cashews, walnuts, filberts, Brazils, Macadamias, hazelnuts – significantly reduce colon cancer risk. Peanuts (which are really legumes) didn’t reduce risk in this study.
Nuts & Weight Watching
Nuts are dense in fat and calories. An once of walnuts packs almost 200 calories inside their tiny cranial folds. In fact, about 80% of a nut is fat. For this reason, old-school diet programs instructed adherents to leave the nuts on the trees.
But research has found that nuts are saturated with “good fat.” Nuts provide polyunsaturated and monounsaturated fats. Both of these fats lower LDL (bad cholesterol levels).
Tree nuts are also chock-full-of omega-3 fatty acids. These help the heart.
Nuts digest slowly. They are an excellent snack food for diabetics and have been found in several studies to contribute to better blood sugar control.
Dr. Frank Hu, professor of nutrition at Harvard, prescribes a big handful of nuts even for those watching their weight. (In the Harvard studies, nut-munchers were less likely to gain weight.)
The National Institute of Health (NIH) performed a review of studies related to nut consumption and also concluded that nut eaters do not suffer weight gains.
“Nuts are high in protein and fiber, which delays absorption and decreases hunger,” says Dr. Hu. Their unsaturated fats are healthy. They help replace the less healthy fats found in dairy and meats in weight-watching plans.
How Many Nuts – The Ultimate RX
One of the most surprising things about nuts is how few you need to eat to reap their miraculous benefits.
The Cleveland Clinic recommends a one-ounce serving of nuts daily (28 grams) 5 times a week to reap minimal effect. One once is literally a handful: 24 almonds, 18 cashews, 12 macadamias, 8 pecans, or 8 half walnuts.
Eat nuts straight up as a snack. Or sprinkle them in cereal or on salads. Nut butter is also a great option. Raw almond butter is one of the most popular. Spread it on apple slices. Enjoy it as a crunchy breakfast treat. Two tablespoons a day is a medicinal serving.
Bulk vs. Packaged Roasted Nuts
Read labels. Some commercially packaged nuts are roasted in partially hydrogenated fat. That’s a no-no.
Buy nuts raw and in bulk, if at all possible. Roast the nuts at home in your oven to avoid commercial additives. (Set the oven to 350 degrees and wait 10 minutes. Fast, healthy and fresh.)
If you’re concerned about blood pressure, buy unsalted nuts. Nut bins are a staple in all health food stores. Buying in bulk also lowers the cost of nuts.
Organic nuts cost more. But they may be worth the cost to keep toxin ingestion at a minimum.
Remember that coating nuts in sugar or chocolate adds calories without adding nutritional value. Don’t count on that Almond Joy candy bar inoculating you against heart disease or cancer. Added sugar is one nutritional feature you should always avoid.
If you know someone who could benefit from this article on nuts as natural medicine SHARE on Facebook or Tweet this article to your friends.
Dr. Matthew Perchemlides, , ND, is a licensed naturopath, in Vermont, who specializes in the treatment of chronic disease, and general wellness, through preventive medicine.
This article does not constitute medical advice. Consult your treatment team for advice specific to your condition. © 2018 It’s Only Natural ™, Health and Wellness Content Marketing. All Rights Reserved.
It’s Only Natural was approached by an integrative medicine clinic to author a series of articles on the truth about super foods as preventive medicine.
The client wanted to use the series in their new wellness and nutrition health blog. Their goal was to attract patients interested in preventive care for chronic diseases such as cancer, diabetes, and stroke.
It’s Only Natural also showed the client how they could escalate their ROI by re-purposing these articles.
The articles were slotted for publication as “expert advice” pieces in neighborhood newspapers.
The expert advice articles served as free “advertisements” for the clinic.
The health journalists at at It’s Only Natural interviewed the client to better understand their medical knowledge and perspective.
The writers then drafted an outline of the clinic’s expert advice on the health benefits of several chosen “super foods.”
The interviews helped It’s Only Natural draft an article outline and key message blocks, which would eventually be knitted into an article to appear under the clinic’s byline.
Nuts, one of the super foods, were covered in the sample article to the left.
ARTICLE RESEARCH & FACT CHECKING SERVICES >
After formulating an approved writing outline, It’s Only Natural located, fact-checked, and integrated third-party research findings and quotes into the article.
The SEO services team at It’s Only Natural researched and developed an SEO strategy to boost each article’s reach online.
The team completed SEO keyword research, on-page article outlinking, and added SEO head and sub-head keywords.
They authored meta descriptions and data sets to ensure enhanced search engine geo-targeting and indexing.
CONTENT DISTRIBUTION & LOCAL PR SERVICES >
The article series was prepared in two formats: 1) News columns on healthy nutrition, for distribution in local print papers; 2) Wellness articles for use on the client’s web health blog. The goal was to attract patients seeking wellness treatment for chronic disease within the defined service area.