Health, Medical, Wellness Content Marketing Company
A boutique health care and wellness marketing agency, It’s Only Natural specializes in developing creative, highly effective, content marketing campaigns for alternative medical practices, health and wellness businesses, and organic enterprises.
Our team of content creators, writers, designers, and PR experts excel at content creation and campaign marketing.
Content Strategy
Content Creation
Content Promotion
Content Audience Analysis
The really great news: we work within your budget.
Specializing in healthcare and wellness start-ups and small businesses, we work for cash or equity.
By the hour.
By the project.
Or by monthly retainer.
You choose.
Expert Health Content Providers
Tap our expertise to create a weekly online blog that will position you as “the trusted authority” in your local area or product sector.
Or hire our creative team to craft a Facebook video demo series to showcase your healing medicine, app or medical invention in action.
Our content gurus can “translate” your expertise into engaging marketing media.
We can teach you to create and syndicate your own branded media.
We can find experts to blog for you.
Or, we can research, draft, and promote quality consumer articles under your byline, with your review and approval.
Bottom Line: We’ll make you look as smart as you are. What on earth could be more natural than that?
Our health content marketing campaigns are designed to escalate trust and interest in your brand, your products, your services.
In YOU.
What Is Healthcare Content Marketing?
“Content marketing gives a brand personality and character, transforming it from a faceless logo or storefront to a living, breathing team of knowledgeable and friendly experts. And it’s these friendly experts that your customers can have a dialogue with day in, day out.”
We’re not talking about buying advertising.
We’re talking about about marketing your expertise. Your knowledge. Your brand.
You can share that knowledge by creating self-care packets that consumers will eagerly share online in an effort to aid each other: ebooks, healthy recipes, articles, infographics, videos, patient education brochures, podcasts, and more.
Wait.
Not sure what content marketing is? Or how it can be leveraged to cost-effectively propel product sales and naturally juice client referrals?
Scroll on.
Health and Wellness Content:
Best Type of Health Care Marketing
"In today's marketplace sharing is selling. Content marketing is all about putting your health and medical expertise and empathy into shareable bite-sized media packages."
Content marketing is the absolute best type of marketing for health and wellness enterprises.
It’s the ultimate sales RX.
It works for alternative health care professionals, integrative, functional, holistic and CAM physicians.
It also works wonders for organic and natural product developers whose missions match what consumers today crave.
Less toxic living. Clean food, air and water.
Medicines that work hand-in-hand with the organic body.
Content Marketing for Wellness Medicine
Who uses content marketing?
Every leading integrative, functional and holistic medicine doctor and healer practicing today.
And every leading self-care and organic products and services company, from Tom’s of Maine to the Squatty Potty.
Most doctors and medical professionals loathe the idea of “advertising.”
That’s why content marketing is perfect for health care professionals, even traditional MD’s.
Ads are not involved.
Healthcare content marketing is natural, not loud and brash.
(At least it should be.)
Here’s the scoop, Doc. You improve people’s health. They look to you for solutions. They trust you for safe and effective ways to alleviate life’s pain.
Honestly, a good side bedside manner and empathetic presence remain the very best way to “sell yourself” and your services.
But one-on-one client interaction is also the most costly marketing path.
There are only so many hours in a day. Only so many people you can see and touch directly.
Small businesses, private clinicians, and solo practitioners often end up feeling over-worked. Exhausted. They turn away from the human side of healthcare.
Our advice? Don’t burn out. Share your expertise. Broadcast your knowledge. Amplify your reach. Build your professional reputation.
Let the world know “I am here.”
We’re not talking about buying advertising. We’re talking about marketing your expertise. Your knowledge. Your personal brand.
In today’s healthcare marketplace, sharing is selling.
Content Marketing for Functional Medicine
Who relies on content marketing in healthcare today?
Only the most successful practitioners.
Think of Dr. Dean Ornish, who built a preventive medicine empire based on diet and lifestyle interventions. Or leading functional medicine guru Mark Hyman.
Every day, they and other top wellness doctors and healers use articles, ebooks, videos and blogs to translate complex health information into actionable lifestyle interventions.
Health companies who thrive today don’t buy ads. They create their own media (content).
Comforted by the helpfulness of this media, people willingly subscribe to these health and wellness info channels online.
People willingly subscribe to these health channels. They also willingly “share” this branded content millions of times daily on social media.
According to research by the Pew Center on online health content, 72% of Americans search for health and disease treatment information online.
This is why you want your expertise to be “shareable” online.
"Clinicians are still the top source of health information in the U.S., according to the same survey, but online information, curated by peers, is a significant supplement."
Health and Medical Content: Sharing Is Selling
We’ll say it again: “sharing is selling.”
Most “health guru” doctors, wellness coaches, and counselors see client or patients.
But they also make and sell branded products (medical lifestyle apps, vitamins, books, nutritional supplements, magazines, video how to guides, home care medical devices, diet and fitness plans, organic food lines, and so on).
With content marketing, the first thing you “sell” is your self.
Your expertise.
Once your expertise is established, trust comes naturally. This “trust” allows you to put your name, your brand, on many types of healthy products and services.
Clients can’t “share” you with their friends and family unless you translate yourself — your products and services — into shareable content.
That’s where we at It’s Only Natural come in as a content creation company.
Our health and wellness content marketing campaigns drive sales by showing people that your healthy services, products, and devices comprise a natural set of keys.
Natural keys that will help unlock and dissolve their daily aches and pains.
Health Content Marketing Successes
Content marketing is an old fashioned idea. It’s been around a long time because it works.
Quality content is an especially powerful way to sell personal health and wellness products.
In 1921, a tiny company called Washburn Crosby created a persona called Betty Crocker to help promote their new flour. They wanted housewives to think of their flour as central to healthy home-cooked meals.
Despite never being a real person, Betty went on to have her own radio show, “The Betty Crocker Cooking School of the Air.” (Think of radio as the You Tube of the Roaring Twenties.)
She held baking classes and contests across the nation. She handed out recipe cards from her test kitchens. (Content. Content. Content.)
Washburn Crosby became General Mills. The cookbook Betty put out in the 1950’s remains one of the best selling books of all times.
GM’s boxed cooking products went one to own the “healthy and wholesome home baking” market.
Because people “trusted” Betty Crocker, the authority on healthy home-cooked meals.
And she wasn’t even real.
Content Marketing Blogs Promote Top Integrative Medicine Clinics
Content marketing is also the most successful trend in our new digital world.
Social media provides hundreds of channels that your clients and customers willingly use to share your expertise and wellness with friends and family.
Healthy content: everybody’s doing it.
Even the traditional guys.
In 2013, The Cleveland Clinic stopped thinking of itself as a regional hospital. They started thinking of themselves as a media content company, a health and wellness resource dedicated to helping people in their quest for disease prevention and better self-care.
The hospital’s online blog, Health Essentials, founded in 2013, is now among the top visited online health and wellness destinations on the Web.
Hit content, created by interviewing the clinic’s top doctors and researchers, provides helpful “how to” treatment tips and wellness strategies.
The Clinic’s Health Essential blog articles are iresistable nuggets of shareable information. Hit titles, like “What Should You Do If Your Kid Refuses to Poop,” circulate around the web from mom to mom thousands of times a day.
Health Content Marketing vs. Paid Advertising
We live in an age when people delight in blocking online ads.
People are hostile to traditional advertising. They see it as intrusive, non-authentic.
Our advice: don’t advertise.
You might as well empty your wallet. Shake out your purse. Set the contents on fire.
Not only does aggressive advertising not work for health and wellness businesses, it can seriously damage your reputation.
Ad blasts erode trust in your expertise and ethics. And expertise and ethics are the two things all health and wellness enterprises must possess in the mind of the consumer.
Don’t get us wrong. People want to hear from you. They want your reassuring expertise. Your knowledge.
They don’t want ads, though.
They want valuable information. They want to be educated. And entertained.
They want practical, take-away solutions to all life’s little discomforts and big pulsing pains.
They want you to teach them how to make their lives better.
Healthier. Stronger. Starting today.
Health, Medical Content Marketing Services
Hire us to research and develop a single anchor piece of visual or written content.
If you like that piece, we can take the next step.
Our team can rapidly re-package that one piece into multiple formats: factoids, podcasts, videos, ebooks — and broadcast them across multiple social media channels.
Below are types of content we can create to showcase your brand.
(Don’t panic. You won’t need them all.)
As a part of our content strategy services, we’ll help you select the best approach to beginning a cost-effective content marketing campaign.
Health Content Creation
- Health Blogs
- Health and Wellness Newspaper Columns
- E-Books
- Flip Books
- Health and Wellness infographics
- Case Studies and Testimonials
- Giveaway Campaigns
- Email Marketing Campaigns
- Newsletters
- Website Copywriting
- Linked-In Blogging
- Memes
- Patient Education Materials
- Podcasts
- Print Books
- Quizzes and Games
- Reports
- Slideshows
- White Papers
- Videos
Health Content Promotion
After we create content, we can also distribute it for you. We broadcast via both traditional media channels — hey, radio, TV, newspapers and paper magazines all still exist — as well as social media platforms.
Consult our Social Media Campaign page for the down and dirty on how we develop and manage Facebook, Linked-In, Twitter, Instagram, Pinterest, Expert Forums and all those new digital daddies.
Health Content Analytics
How do you know if content marketing is working?
Our data geeks set up analytical tools to measure and test the effectiveness of your marketing campaigns across all media.
We’ll track your success. Identify the demographics, needs, likes and dislikes of your audience.
We’ll report on how much bang your bucks have fueled in terms of our mutually agreed upon ROI benchmarks: sales, subscriptions, audience following, or brand recognition.
Healthcare and Wellness Content Strategy
Not sure where to start?
We’ve got your covered.
We’ll work with you to isolate your best possible approach to testing the waters.
We’ll explain what works best (and what bombs) for businesses in your sector.
