Alternative Health Care and Wellness
Social Media Campaigns
It’s Only Natural specializes in digital marketing for alternative health care, wellness, and medical companies. We also mastermind and manage social media campaigns for organic and environmentally friendly enterprises.
Our amazing clients share a single trait: they offer products or services that support wellness, and prioritize preventive medicine.
Our social media experts are skilled at finding the right channels to grow your professional reputation, your practice, and your product lines.
Let our health and wellness experts create, curate, and manage your presence on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Snap Chat, Google+ — or any combination of over 200 other social media channels.
Our experts handpick only the best channels to accelerate your brand. We’ll teach you how to ignite your reputation. Escalate your sales.
We specializes in cutting through the clutter.
And in developing no-nonsense, affordable social media campaigns.
Give us a call. We’ll shout out your expertise. Shepherd new clients to your doors.
We do what we do … freeing you to do what you love best — making America healthy again.
Healthcare Social Media Strategy
Confused by Social Media?
Almost everyone is. Developing a social media strategy — who, what, when, where, why, and how much — is critical.
Which social media platforms are critical to your success? Which can you safely ignore?
Do you even need a social media campaign? (Honestly, you may not.)
If you’re a licensed healthcare professional, or you provide medically regulated products or services, how do you use social media while staying legally compliant?
What type of content should you create or share? How much time — and $ — should you invest in a social media campaign?
Wise use of social media starts with defining your goals.
Your goals will drive which platform(s) to develop.
And which to ignore.
Without a budget-bound strategy, and ROI goals, social media can bankrupt you. Suck precious time from your practice. And make you very, very cranky.
Our team, experts in social media for healthcare and the health and wellness industry, specializes in developing custom, affordable, social media strategies.
Call us.
We’ll help you cut through the brain clutter.
We work with health and wellness small businesses and start-ups in Vermont, New Hampshire, New York, Maine, and New England.
If you live outside this area, give us a jingle. Our consulting team works virtually with health entrepreneurs nationwide.
Healthcare Social Media Management
Social media is great.
But done poorly it can damage your expert status in the health services sector.
(Poorly managed social media campaigns can lead to lawsuits and professional censure.)
"Most importantly: we'll teach you which channels NOT to develop and what NOT to post ... and how NOT to engage on social media."
Affordable Health, Wellness Social Media Campaigns
We create and manage social media campaigns based on the services you want to buy.
One size never fits all.
Accordingly, we require no minimum budget or time commitments from our clients.
Our media team will draft a strategy that matches your goals.
We’ll then help you select the right broadcast platforms, build your personal profiles, and acquire a targeted following.
- Book us by the hour for social media tips.
- Ask us for a one-time project quote.
- OR Outsource all your social media creation and management to us on a weekly basis.
Save big on the cost of a staff salary and benefits. Pay us for results, not for time clocked.
Big. Small. Petite. Tall.
It’s Only Natural tailors health and wellness social media campaigns to fit your unique needs.
Green and Eco-Friendly Social Media Campaigns
The times, they are a’changing. There’s no longer one dominant “green” or “organic” service provider in each industry.
Large corporations have co-opted the green message. Consumers now have mainstream access to cheaper products and services that appear to be environmentally friendly.
Increased competition (often from cheaper, inferior products) makes it critical that small businesses and start-up environmental enterprises adopt a new position in the green marketplace.
As a small niche company, you may face limited growth. You risk appealing only to die-hard greenies, a sliver of today’s market.
Being stuck in the green ghetto, as Harvard Business Review calls it, is no fun.
How do you compete?
Nielson reports that social media provides a natural power platform for reaching a new generation of buyers who see sustainability as a core value.
Millennials and women respond to authentic images of environmentally sensitive products and services. They willingly share these messages with their peers.
Social media is the best way to grab the eyes, ears, and debit cards of women and a new generation of young consumers.
Health and Medical Social Media Campaign Benefits
Think people won’t trust you if you post your opinions and advice on social media?
Think again. 90% of Millennials trust online medical and health information. They PREFER online content and medical advice shared by their friends to doctor visits.
Social media today holds more influence over people’s brand recognition and trust than broadcast TV did in the 1960’s and 1970’s.
Well-constructed social media will boost your website’s rank. It can also boost your professional reputation.
Familiarity breeds trust. And trust is critical in the health and wellness sector.
But social media can also damage your reputation. It can, in fact, ruin a practice or company entirely.
The rise of social media has created a new problem (and an opportunity) for healthcare providers: how to manage their online reputations.
Social media allows clients and patients to check your reputation online before buying your products or services.
It also allows disgruntled clients to immediately create bad word of mouth (WOM). Unfavorable WOM can quickly flood hundreds of forums and review sites.
72% of adults check healthcare reps online. If your online reputation is less than optimal, you’ll likely never get a chance to persuade a potential client otherwise.
Social media provides myriad ways for you to engage, inform, and listen to your customer base.
Below are the key reasons physicians, doctors, massage therapists, mental health therapists, organic farmers, naturopaths, osteopaths, yoga studios, and natural medicine and preventive care companies invest in social media campaigns.
- Preserve reputation and build trust
- Boost website ranking in search engines
- Naturally attract clients and customers to your flagship products, services
- Engage in conversations with your customers
- Build a more approachable, trustworthy company brand
- Educate your audience about the benefits of your services
- Promote your personal expertise and brand in specialty niches
- Spot and resolve customer complaints
- Monitor and protect your professional reputation
- Geo-target and engage local clients, customers
- Pitch local and national print and broadcast media journalists
- Spot and learn from top influencers in your industry
- Connect with local and national professional referral networks
Healthcare Social Media Campaign Creation, Management, Analytics
Below are the key social media services we offer in addition to social media strategy.
>> Content Creation
Memes, contests, giveaways, quizzes, product demo videos, testimonials, infographics, patient education materials, online courses, expert articles
>> Content Re-Purposing
Cost-effectively run themed campaigns across multiple social platforms. We can turn a blog article into an audio podcast and a video or slideshow, for example.
>> SEO Optimization & Social Media Outpost Pages
We’ll create and optimize your social media outpost pages on Linked-In, Facebook Personal, Facebook Business, Facebook Groups, Twitter, YouTube, Google Business, and many-many others.
>> Daily, Weekly or Monthly Editorial Calendars
Creating and posting time sensitive events and special offers
>> Daily, Weekly or Monthly Social Media Management
Posting, list building, monitoring, re-posting, full-service outsourced expert media coverage
Social Media Analytics and ROI Reports
We can provide analytics on key ROI metrics. You’ll be able to see and measure actual results.
Paid Social Media Marketing
If your social media analytics suggest a ROI through paid ads, we can manage a boosted presence through a metered online ad campaign on Facebook, or any other platform.
Public Relations for Alternative Healthcare and Doctors
As a part of our media strategy, we also offer old fashioned PR services.
Print media, radio, and TV are still alive. In fact, for local marketing, these channels sometimes reign supreme.
- Media Kits
- Press Releases
- Print Media Outreach
- Media Story Pitches
- Owned Media Creation
- Testimonials
Our media team of healthcare writers, journalists, editors, and content marketing producers will shout out your brand story, online, on the air, or in print.
We work with every channel, according to your unique needs.
Don’t know the best channel for your product or service? No prob. We’ll help you determine that too.
Let’s Get Started!
BOOK 30 Minute Consultation – FREE
Give us a ring. Shoot us an e-mail.
We’ll tell your story, with a passion that parallels your own.
