It's Only Natural Health Wellness Marketing | Burlington, VT

It’s Only Natural is a CAM healthcare and health and wellness marketing and website design company headquartered in the greater Burlington, Vermont, Chittenden County area.
Founded by social entrepreneurs Vicky Phillips and Cindy Yager, our mission — yes we do have one — is to change the world of health care from one of disease treatment to one of health and wellness through preventive medicine.
We believe food is the best medicine. Followed by clean air. And land. And water.
For this reason we specialize in unique websites and online marketing for small businesses and start-ups in the following sectors: integrative, functional, and holistic health care; health and wellness; nutrition; preventive medicine; and alternative and complementary medicine (CAM). Naturally, we also work with green businesses and all things organic, herbal and non-toxic.
We serve health and wellness clients nationwide, with an emphasis on VT, NH, NY, and ME.
Vicky Phillips / Founder

Vicky Phillips is an entrepreneur, author, psychologist and self-made millionaire who created her first website in 1989. She has boot-strapped and sold multiple online companies using content marketing and organic SEO. Her previous work as a consumer advocate for innovative education services earned her the accolade of “for 20 years America’s leading consumer advocate for online college students,” (“US News & World Report”). Her formula of expertise + empathy as the bedrock of marketing is exceptionally well-suited to socially conscious practices and products which offer the same unique value proposition to their customers. A cancer, cardiac and diabetes survivor — she’d say thriver — Vicky enlists the power of integrative medicine to boost her own well-being. She consults with a team of medical, nutritional and mind-body experts to design and implement an individualized treatment plan agnostic as to any single discipline. She respects the power of science-based medicine and natural remedies. She’s a believer who’s passionate about building a better and more affordable health and wellness system. The sooner, the better.
Cindy Yager / Founder
Cindy Yager is an exceptional Chief Technology Officer, IT Infrastructure Deployment Manager, Certified Project Manager, and all-around girl-Geek with a strong background in teaching, counseling, meditation, and client communications. Her superpower: She “un-geeks the speak” to translate technical terminology into client-friendly communications for alternative healthcare practitioners and product designers. Organized, friendly and efficient, Cindy handles the technical and infrastructure needs for clients seeking to build new websites or audit, rescue, rebuild and optimize legacy enterprises. A meditating geek, Cindy is a frequent visitor to the Won Dharma Center in Claverack, NY She is an admirer of many enlightened minds, most notably HH The Dalai Lama, Pema Chodron, Tara Brach, Joan Tollifson and Jeff Foster. Not surprisingly the most popular app on her cell phone is Insight Timer.

Alternative Healthcare & Medicine Marketing Mission
We choose to market alternative healthcare and medicine practices and organic and eco-friendly products because we believe natural and authentic are bedrock qualities that the world – especially the healthcare sector – needs more of.
We are socially conscious entrepreneurs. A human team, not a machine. We provide one-on-one business coaching and consulting for alternative healthcare and medicine practitioners, physician entrepreneurs and small business solopreneurs.
We especially love clients whose vision and passion may be bigger than their budgets.
Entrepreneurs ourselves, our goal is to contribute to your commercial and reputational success. 80% of small businesses fail their first year. If we have our way, you won’t be among the fallen.
We believe the best and most authentic way to sell your products or services is by sharing your empathy and expertise. For this reason we specialize in organic SEO and content marketing. Content marketing leverages your expertise and empathy to help educate your customers, patients and clients about disease prevention through the daily adoption of a healthy lifestyle.
We believe that our clients — yours too — are the best sustainable source of support and financing, better than debt-financing or venture capital. We treat you — and your clients — with care, knowledge and kindness, accordingly.
We sell you only those marketing services that match your needs at a price point that respects your allocated budget. Indeed, one of the benefits of working with us is that we’ll always guide you toward the most cost-effective way to tackle each business problem.
We believe in and support the growth of holistic and integrative health because the body is a miraculous organic system. It would be silly and unscientific to think, act or practice otherwise.
Because we’re self-made and self-sustaining, we naturally help you choose the most cost-effective and authentic ways to shout out about your healthy products, services and innovative inventions.
Most importantly, we believe you’re a health and wellness professional, not a used car salesman. We will never build a cheap, loud or aggressive website or a marketing campaign that makes you look like one.
Your product, your services, it all begins with you. Your natural passion. Your health and wellness expertise.
So, too, do we.